Katya Menschy, a driven analyst and researcher at Erickson Coaching International, specializes in the synergy of marketing and research. Her passion for research emerged during her undergraduate years, where she honed analytical skills and developed a love for unlocking meaningful patterns and trends through data analysis. This led her to earn a master’s degree in Cognitive Neuroscience and Psychology from the University of the Witwatersrand.

She excels at analyzing consumer insights and developing targeted marketing campaigns. Thriving at complex marketing challenges, she uses her in-depth knowledge of research methodologies to design and implement data-driven strategies. Known for her keen eye for detail and a commitment to excellence, Katya consistently delivers impactful research findings that directly influence marketing initiatives.