Jelena Pavlović, PhD, PCC, Associate Professor at the University of Belgrade & Founder of Koučing Centar, a leading coaching education provider in Southeast Europe bridges coaching psychology, org. change and leadership dev. She is the author of Coaching Psychology: Constructivist Approaches (Routledge, 2020) and Partnering with AI in Coaching and Human Skills Development (Routledge, 2025). She works internationally with coaches and organizations to integrate research, practice and innovation.