Jelena Pavlović, PCC

Jelena Pavlović, PhD, PCC, Associate Professor at the University of Belgrade & Founder of Koučing Centar, a leading coaching education provider in Southeast Europe, bridges coaching psychology, organizational change, and leadership development. She is the author of Coaching Psychology: Constructivist Approaches (Routledge, 2020) and Partnering With AI in Coaching and Human Skills Development (Routledge, 2025). She works internationally with coaches and organizations to integrate research, practice, and innovation.