BetterUp is a human transformation company that combines virtual coaching with behavioral science, analytics, and artificial intelligence (AI) to enhance personal and professional growth. Founded in 2013, BetterUp offers a comprehensive platform designed to improve mental fitness, career development, and social connections. Their services include personalized coaching, mentorship, and interactive content aimed at unlocking individual and organizational potential.
ICF and BetterUp’s groundbreaking partnership, launched in early 2023, unites two leaders in the coaching world to unlock the full potential of the profession. Through innovative research on ICF’s competencies, we’re discovering new ways to inspire positive transformation in personal and professional growth. This dynamic collaboration promises to advance the coaching industry by creating an enhanced, scientifically validated competency model that will promote ethical, culturally competent, digital coaching to more people than ever before.