Using Data to Tell Your Business Story

Join us for a value-packed session, Using Data to Tell Your Business Story, where you’ll explore how to collect and analyze data from your team or group coaching engagements and gain insight into telling your story to market your business and gain credibility with potential clients.

Who Is This For?

• Professional Coaches who want to skillfully share the impact of their coaching work.
• Team and group coaches who are looking to identify the best way to collect data from their coaching engagements.
• Internal coaches looking to prove the ROI and impact of their team / group coaching engagements.
• External coaches looking to sell their group / team coaching to organizations.
• Newer and experienced group / team coaching looking to make data collection a practice.

What You Will Learn:

• Reframe perspectives on research on the ROI of team coaching by using a Paint by Numbers metaphor.
• Recognize the steps to simplify data collection, analysis, and storytelling for writing a team coaching ROI write paper.
• Identify how to justify, improve, and scale coaching investments with measurable results.
• Learn methods to translate raw qualitative data into conceptual models and practical interventions.
• Gain strategies for presenting complex findings clearly (e.g., typologies, innovative moments, identity narratives).

Course Details:

This dynamic joint session brings together two leading voices in coaching research and practice: Dr. Michele Costanza and Dr. Jelena Pavlović.
Dr. Costanza introduces a creative, step-by-step framework using the metaphor of a paint-by-numbers kit to help team coaches transform data into clear, evidence-based stories. Participants will explore how each data point contributes to a larger narrative of coaching effectiveness, supported by a practical research and writing toolkit. The session equips HR leaders, coaches, and OD professionals to confidently demonstrate ROI, communicate impact, and scale coaching investments through compelling white papers.
Building on this theme, Dr. Pavlović draws from her doctoral research and applied projects to show how qualitative data such as interviews, focus groups, and workshops can be turned into actionable insights. She will share strategies for analyzing professional identity and learning, crafting powerful narratives, and addressing confidentiality and ethical considerations in identity research.
Together, these presentations offer a comprehensive approach to collecting, analyzing, and storytelling with both quantitative and qualitative data. Attendees will leave with creative tools, proven frameworks, and ethical guidance to transform complex information into powerful stories that demonstrate the true impact of coaching.