The Brain, Behavior, and You: Unlock Your Coaching Superpower with Applied Behavioral Science

Join the Health & Wellness Coaching Community of Practice during International Coaching Week, ICW, on Monday, May 12, 2025, from 11 a.m. – 12:30 p.m. (New York) for a 90-minute webinar, “The Brain, Behavior, and You: Unlock Your Coaching Superpower with Applied Behavioral Science,” featuring Casey Hughes, a leading expert in behavioral science and health coaching. Explore the neuroscience behind behavior change, uncover what truly drives motivation and habits, and gain practical tools to create personalized, lasting client transformations.

Who Is This For?

• Professional, newer, and experienced coaches looking to deepen their understanding of behavioral science to drive lasting client transformation. 
• Team and group coaches who want to apply neuroscience-backed techniques to enhance group dynamics and motivation.  
• Coach educators, mentor coaches, and ICF assessors seeking to integrate advanced behavioral science frameworks into their training and assessment practices.  
• HR and organizational leaders, internal coaches, and managers using coaching skills looking to foster meaningful behavior change within teams and workplaces. 
• Individuals interested in experiencing coaching who want to explore how neuroscience and behavior change strategies can enhance personal and professional growth 

What You Will Learn:

• Discover the brain science of behavior change, understanding key neural mechanisms that drive motivation, habits, and decision-making 
• Learn advanced behavioral science theories, frameworks, and methods that expand your coaching toolkit beyond traditional approaches 
• Learn to uncover what’s really holding your clients back (and what helps them succeed) using evidence-based assessment tools 
• Master how to create hyper-personalized interventions by matching the right behavior change techniques to each client’s unique needs 

Course Details:

Ever feel like you’re watching the same behavior change movie on repeat? You build trust with clients, explore their readiness for change, set SMART goals and they leave your session with a committed smile… then poof —they vanish into the behavior change void. We’ve all been there, and let’s be honest – as a coach, it can be tough. Even with the many coaching tools and techniques we’ve been taught, it feels like something is missing in the behavior change puzzle.

Behavioral science is a field dedicated to uncovering what drives lasting behavior change, yet most health coaches never get access to these powerful insights. In this behavioral science masterclass, we’ll dive into the neuroscience of what truly sparks (and dims) our motivational drive, how habits form and break, and learn how to apply advanced theories and frameworks to deliver personalized interventions that make a lasting impact.

Closing the gap between good intentions and lasting change? It can become your expertise. Level-up your coaching with behavioral science and watch your client success stories unfold.