ICF Business Development Series Core 2025

Explore the foundations of coaching business development with the ICF Business Development Series Core 2025 Self-Study course, so you can confidently launch and build your coaching business.

Who Is This For?

• Coaching education students who are eager to dive into the business side of coaching.
• Newer coaches ready to confidently launch and grow their coaching business, step by step.
• Professional coaches looking to establish their brand and grow a thriving client base.

What You Will Learn

• A proven three-step process for defining and growing your coaching practice.
• How to establish and describe your coaching niche.
• What your brand differentiation is and how to use it to get clients.
• How to tell your story in the real and virtual worlds.
• Sales and marketing strategies to attract your ideal clients.
• How to maximize social media without it taking over your life.

Course Details

Build your brand, tell your story, and grow your business. Focused on the coaching business foundations for newer coaches, the ICF Business Development Series Core 2025 Self-Study course will equip you with the tools needed to establish and grow a successful coaching business, allowing you to focus your energy into the heart of your passion — coaching.

This course isn’t just about theory; it’s about actionable steps. Guided by branding expert William Arruda, you will define your coaching niche, craft compelling messaging, and implement tools for business growth. And by the end, you’ll have everything you need to kickstart your coaching business and move your brand forward.

Get ready to:

• Embark on a journey of self-discovery as you define your coaching niche, articulate your unique value proposition, and craft a strategic marketing plan. This foundational step is crucial — understanding who you are, what makes you exceptional, and why your audience should care.
• Discover how to create interesting, credible, and compelling messaging that attracts your ideal clients. Build your brand identity, the packaging that sets you apart, and the tools you need to communicate your coaching practice effectively.
• Instantly implement easy-to-use tools, activities, and ideas to move your business forward.
• And much more!

Learn at Your Own Pace

The ICF BDS Core 2025 Self-Study course is designed to fit effortlessly into your busy life. Learn at your own pace, whenever and wherever works best for you. With this flexible format, you’ll have the freedom to dive deep into the course content and take confident steps toward launching and building a successful coaching business.