ICF Business Development Series Advanced 2024

Explore business growth strategies through the ICF Business Development Series Advanced Self-Study course, enhancing your understanding of how to scale and expand your coaching business.

Who Is This For?

• Experienced coaches interested in scaling their established business or pivoting into new areas of specialty.
• Professional coaches who have gained foundations in business development and are wondering what’s next.

What You Will Learn

• How to define your intellectual property and leverage it to expand your practice and get new clients.
• How to establish and describe your coaching niche.
• Four valuable frameworks for building your brand evolution plan (Asset inventory, The Four Quadrants Model, Touchpoint Analysis and Net Promoter Score).
• How to create and market new offerings and/or new delivery models.
• Ways to increase your visibility with current and new target audiences.
• Proven techniques for demonstrating your thought-leadership and increasing your digital visibility.
• How to use ChatGPT (AI) as your muse, executive assistant, content creator and social media marketer.

Course Details

Take your coaching career to the next level with the ICF Business Development Series Advanced 2024 Self-Study course. Tailored for experienced coaches, Advanced is your gateway to long-term business growth—helping you scale your established coaching business and pivot into new areas of specialty for heightened success.

In this comprehensive course, which is guided by branding expert William Arruda, you will master the art of defining and refining your intellectual property and learn ways to apply it to new business areas. You will also create your growth strategy through the four-box model, identifying what additional products and services you seek to create, the new delivery models you want to use, and the expanded audiences you will serve.

Plus, get ready to explore growth activities that amplify your thought leadership like building learning programs, writing a book, and becoming a keynote speaker. This includes mastering social media, podcasts, video production, and writing for high-profile publications. And to further increase your competitive advantage, Advanced will also delve into the realms of generative AI, revealing how it can revolutionize your marketing, broaden your offerings, boost efficiency, and future-proof your practice.

You will learn how to:

• Design New Coaching Products: Explore innovative opportunities to expand your coaching offerings.
• Optimize Your Business Model: Learn strategies to maximize your coaching business’s efficiency and profitability.
• Stand Out with Video Communications: Harness the power of video to set yourself apart in the coaching world.
• And much more!

Learn at Your Own Pace

The ICF BDS Advanced 2024 Self-Study course is designed to fit effortlessly into your busy life. Learn at your own pace, whenever and wherever works best for you. With this flexible format, you’ll have the freedom to dive deep into the course content and take confident steps toward growing a successful coaching business.