Nearly half of coaches worldwide (47%) use digital coaching platforms, according to the 2025 ICF Global Coaching Study.

Yet some coaches report declining compensation — and being told their credentials no longer matter. One ICF member recently shared such an experience on ICF Engage,  sparking an important question: How can coaches protect their value? 

Join the discussion on ICF Engage to share your perspective, learn from peers, and explore ways we can strengthen our profession together.