Your organization needs you now more than ever — and to meet the moment, you need opportunities to grow.

In your role, you’re a key driver of clarity, connection, and resilience across the organization. You help others navigate uncertainty and perform at their best. To sustain that impact, you need time to recharge, sharpen your skills, and connect with forward-thinking peers.

That’s where ICF Converge 2025 comes in.

This global gathering of coaches, change agents, and leadership innovators is more than a conference; it’s an immersive experience designed to strengthen your coaching practice and amplify your impact across the business.

But here’s the challenge: Getting approval to attend a coaching conference often requires more than enthusiasm. Most leaders need to see a clear return on investment before signing off.

This guide will help you build a compelling business case to attend by connecting the value of Converge 25 directly to your organization’s goals, your team’s success, and your own professional development.

Why ICF Converge 2025 Is a Strategic Investment

At Converge, you’ll connect with people who speak your language — professionals familiar with the challenges of building coaching capability, securing leadership buy-in, and embedding coaching throughout the organization.

Whether you’re leading change, developing talent, or scaling coaching, Converge 25 delivers insights and strategies that create measurable impact — in your role and across your organization.

With 80+ sessions, immersive learning, and direct access to global thought leaders, Converge equips you with the tools to lead more effectively, make smarter decisions, and contribute to business-critical outcomes.

You’ll learn how peers are measuring ROI, aligning coaching with strategic goals, and navigating the same challenges you face — all while building a network of support that lasts well beyond the event.

How to Build a Business Case for ICF Converge 2025 Your Boss Can’t Refuse

To get a “yes” to attend, you need to position your attendance as more than a break from the office or personal perk. It’s a strategic decision that supports organizational goals and delivers measurable ROI.

Here’s how to demonstrate that.

Connect ICF Converge 2025 to Organizational Goals

Are you ready to answer the first question your boss will ask?

How will this conference expense benefit our team, our department, or the business as a whole?  

When you tie your attendance to outcomes — like improved performance, increased retention, or leadership readiness — you shift the conversation from “I want to go” to “Here’s why you can’t afford not to send me.”

Link Converge 25 content themes, speakers, and sessions to your organization’s current priorities. For example, if your team is moving forward with AI implementation, highlight sessions within the Future Trends theme as ways to gain insights on strategies for success. Or for Internal Coaching sessions, you can have powerful takeaways from other companies in sessions like the following:

  • The Power & Practice of Internal Coaching: Fresh Research, Real Insights, and What’s Next: Explore global research on internal, external, and hybrid coaching models and their influence on HR strategy, employee experience, and executive buy-in. Then, hear firsthand insights from coaching leaders at Netflix, State Farm, and EY in a dynamic panel discussion focused on practical models to strengthen your internal coaching efforts.
  • Building a Coaching Culture: Overcoming Organizational Imposter Syndrome: Uncover how to embed coaching principles at all levels of your organization and address common barriers like “organizational imposter syndrome.” Gain tools, competencies, and an actionable plan to strengthen coaching culture through team alignment and leadership development.
  • Tools to Elevate Coaching in Organizations — Introducing the Coaching Culture Compass and Leaders Using Coaching Skills Training: Discover how two new organizational offerings from ICF can bring coaching to the heart of your organization’s success and drive business impact. This interactive session offers practical application to embed coaching into leadership development and culture-building efforts.

Emphasize How Strategic Networking at This Coaching Conference Drives Impact

Converge attracts over 1,000 coaches, HR professionals, and change-makers from around the world who come to gain tools and insights that elevate their coaching and leadership impact. Attending means building relationships with thought leaders, potential partners, and peers — connections you can leverage later to bring fresh ideas and solutions back to your team.

Position this as an opportunity to:

  • Benchmark your organization’s practices.
  • Identify strategic partners or vendors.
  • Bring back fresh solutions from companies facing similar challenges.

For example, you could say something like, “We’re exploring [insert focus area — e.g., partnerships around measuring coaching impact and ROI, developing manager-as-coach capabilities, etc.]. Converge provides direct access to leaders from similar organizations who’ve done this successfully.”

Multiply the ROI of ICF Converge 2025 Through Knowledge Sharing

Chances are you’ve talked to your boss about coaching having a ripple effect like that of a stone cast into a pond. Revisit that conversation (or use it as a discussion starter) to frame your participation as an investment in the team’s overall development.

Offer to deliver a post-conference presentation, training, or report to share coaching knowledge across the team or organization. Framing the value in this way highlights the multiplying effect of one person’s attendance, which can have an organization-wide impact.

Include the option to register for an In-Person + On-Demand Add-On Bundle so that you can revisit sessions after the event and use that on-demand content for ongoing training with peers and colleagues. The on-demand recordings also grant you access to the sessions you couldn’t attend while sitting in concurrent sessions.

Emphasize Credentialing and Continuing Coach Education (CCE) Benefits

Your boss may not be thinking about the requirements tied to your ICF credential — but renewing it signals a strong commitment to growth, professionalism, and alignment with international coaching standards.

In your pitch for ICF Converge 25, emphasize that the event offers a streamlined way to earn Continuing Coach Education (CCE) credits — minimizing costs and time away from work to keep your credential current.

Bonus Tip: If maintaining your credential is part of your job description, position Converge 25 as a focused, efficient, and immersive way to meet that expectation — while also enhancing your effectiveness on the job.

Present a Clear Costs vs. ROI Breakdown for Attending ICF Converge 2025

If your boss isn’t familiar with ICF Converge, it’s important to connect the cost of attending with tangible outcomes and return on investment (ROI). While the value of learning and networking can be hard to quantify, framing it in terms of impact makes your case much stronger.

Create a simple chart like the one below to make the return on investment clear.

Sample chart to use when demonstrating the value of ICF Converge 2025.

Additional cost-saving opportunities to highlight include:

  • Early Bird Registration: Save by registering the price increases.
  • ICF Member Discount: Leverage your membership for reduced pricing.
  • Group Rate: Save 20% when 10 or more from your company register together.
  • CCE Credits: Earn CCE credits toward your ICF credential renewal, reducing future training costs and time away.
  • Local Bonus: If you’re within driving distance of San Diego, note the reduced travel and lodging costs. One-day registration is also available.

This side-by-side view helps your boss see that Converge 25 isn’t just another conference — it’s a high-impact professional development opportunity with benefits that ripple across your team and organization.

Close the Deal and Get Approval for ICF Converge 2025

Investing in your professional growth is more than amplifying your skills as a coach; it’s a strategic move that fuels innovation throughout the company. The skills, strategies, and lasting connections you make will propel you and the organization forward.

Use this guide to build a focused, ROI-driven proposal aligned with your company’s goals — and get ready to secure your seat, elevate your contribution, and bring lasting value back to your team.

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The views and opinions expressed in guest posts featured on this blog are those of the author and do not necessarily reflect the opinions and views of the International Coach Federation (ICF). The publication of a guest post on the ICF Blog does not equate to an ICF endorsement or guarantee of the products or services provided by the author.

Additionally, for the purpose of full disclosure and as a disclaimer of liability, this content was possibly generated using the assistance of an AI program. Its contents, either in whole or in part, have been reviewed and revised by a human. Nevertheless, the reader/user is responsible for verifying the information presented and should not rely upon this article or post as providing any specific professional advice or counsel. Its contents are provided “as is,” and ICF makes no representations or warranties as to its accuracy or completeness and to the fullest extent permitted by applicable law specifically disclaims any and all liability for any damages or injuries resulting from use of or reliance thereupon.