Content Writing Ideas for Coaches

“As a coach, I don’t teach or tell people what to do. So, what will I write about?”

Do you find yourself saying this whenever someone encourages you to grow your presence online so you can better market yourself or your coaching business?

I said those exact lines, too, when I was getting started.

With the help of mentors and experts on social media marketing, I got through that phase and am now able to regularly write content and a newsletter on my preferred platforms.

5 Tips to Get You Started

Write About Your Reflections

Your content doesn’t have to be formal and businesslike all the time. It is important for your audience to get to know the person — that’s you! — behind the brand or the business.

Let’s say you attended a friend’s wedding, and it made you reflect on the importance of commitment in relationships. You can share your thoughts on this and provide tips on how commitment can be built in your respective area of expertise (e.g., leadership, love, etc.).

Or if you’re a career coach who experienced excellent service at a coffee shop, you can talk about how giving your best can make you successful in your career.

You won’t run out of experiences, so you’ll always have something to write about.

Share a Lesson, Article, or Quote

Many of the coaches I know enjoy learning through reading books or taking courses. You can share an excerpt from your favorite book, your key takeaways from a recent course, or an article you found insightful. When sharing someone else’s work — such as an article or quotation — don’t just hit the share button. Be sure to include your own thoughts or opinions, which may align with or differ from what was shared. Of course, don’t forget to cite sources as needed.

Leverage AI for Content Topics

Have you befriended AI yet? Aside from getting help from AI in taking down meeting notes, you can also get help in generating ideas. Once you have a clear brand, identify two or three topic areas you would want to establish your credibility on. You can then use your favorite AI tool to either come up with a list of content ideas in your topics of choice or you can prompt it to provide you with common questions people might want answered in those areas. From these suggestions, you can begin writing!

Spread Awareness of Coaching

Although coaching has gained increasing popularity over the years, there are still many people who do not fully understand what it is about or how it can help them. You can help educate and evangelize people on coaching by talking about what it is and how it can benefit your target clients. You can also piggyback on the International Coaching Federation’s (ICF) posts and reshare them with your own thoughts and experiences.

Talk About a Topic You’re Passionate About

You don’t always have to talk about work or coaching. Giving your audience an opportunity to get to know you as a person allows them to better connect with you. This can help them decide if they want to work with you now or in the future. Occasionally, write about hobbies, interests, or advocacy you’re passionate about. Share your recent experience volunteering at a local pet shelter or talk about your first marathon. You can also plug in lessons and tips for others who share the same interests.

Start Now

If you ask me, there will always be something you can write about. Writing content is not about bragging or thinking you’re better than others. It’s about sharing and giving value. Remember that what might seem easy or simple for you, may be someone else’s struggle. What if, through your content, you can touch one life today?

Go ahead and get started!