Member News 8

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Democratizing the Coaching Experience

As professional coaches, two of the biggest notions we need to shift are that: Coaching is prohibitively expensive and reserved exclusively for executives. Coaching is most effective in one-on-one scenarios. As coaching professionals, we know that these statements are inaccurate. The most effective way to…

We Want to Stay in Touch

In our fast-paced world, where change is constant, your contact details may change. Your interests may evolve. Or your email provider may push through updates that make it more difficult…

Building an Effective and Memorable Brand as a Coach

Branding is a critical component in marketing your coaching business – it shapes your audience’s perceptions of who you are as a coach. An effective and memorable brand is one where your target audience perceives your coaching business exactly how you wish it to…

International Coaching Federation Rebrands

Global organization adopts new creative visual to emphasize the future of professional coaching. Lexington, Kentucky, USA — The International Coaching Federation (ICF) announced a visual rebrand highlighting its focus on…

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The Dos and Don’ts of Connecting with Professionals on LinkedIn

There are more than 30,000 ICF-credentialed coaches around the world. With the plethora of competing non-credentialed coaching businesses, it is essential for credentialed coaches to do all they can to differentiate themselves from others. Building and maintaining relationships with the media is a key step to leverage the credibility that comes with an ICF credential and showcases your…