Business Development

More than seven years ago, I put up my coach profile on social media with a nice logo made by a friend and a catchy bio I developed through a social media marketing class. I expected clients to come rushing in, messaging me for my services. I was wrong. It takes more than just setting …read more.

As a coach, your mission is to help businesses and individuals reach their potential and surpass their goals. However, coaches often find that they do more for others than for themselves. It’s important to remember that your success not only helps others thrive but also serves as a testament to the strength of your coaching. …read more.

During my ICF Coach training, I had a revelation: I couldn’t help but notice striking similarities between the effective use of the ICF Core Competencies and successful sales techniques. This wasn’t a fleeting thought; it was something I couldn’t keep to myself, much to my mentor coach’s amusement (and occasional frustration). The core competencies taught …read more.

LinkedIn? Isn’t that a crowded place already? Well, apparently not. It’s the place to be if you want to build your coaching brand’s credibility and presence. Here are some reasons why: In 2024 Q1, LinkedIn reported 450 million newsletter subscriptions globally (a 3x increase year over year). Out of the 1 billion users on LinkedIn, …read more.

In the ever-evolving world of coaching, staying ahead of the curve is crucial. Enter Artificial Intelligence (AI), the not-so-secret weapon that can take your coaching practice from ordinary to extraordinary. But fear not, this isn’t about robots replacing humans (we’re safe for now!). AI is a topic that seems to be of interest to many …read more.

Why coaching? For ICF coaches, managers, and employees who have experienced coaching, the answer is simple: it pays off. However, for others who are not in the know, the return on investment (ROI) of coaching may be less obvious. The costs may seem high, the results too broad, and the focus away from other work …read more.

Once you’ve established your coaching practice, made a mark in your niche, and defined your unique intellectual property, it’s time to consider what’s next. In a previous ICF Coaching World article,  I described ways to grow your business. We explored four approaches — these are used as the foundational model for the work done in …read more.

As career trajectories become more fluid, corporations find their senior-level talent pool shrinking. Several factors are at play. Some people don’t want to return to the office full-time after working from home during pandemic times. Others found after achieving certain career milestones, it was time to start something new. Whatever the reasons, we now see …read more.

Are you looking to create a distinct identity in the competitive world of coaching? Building your brand and crafting a strong coach branding strategy is key to your success. While it may be non-exhaustive, our curated list will provide a foundational guide for coaches looking to establish a compelling brand. Here are six essential elements …read more.

Sharing success stories about how you’ve helped coaching clients can demonstrate your coaching expertise and illustrate how your support can benefit future clients. One powerful way to share these stories is through case studies. A coaching case study uses the journey of a client to demonstrate how your coaching can impact others. By offering a …read more.