Lisa Cunningham

Woman working on a laptop, representing building a coaching website to attract clients.

How to Build a Coaching Website That Attracts Clients

As a coach, your website is the cornerstone of your online presence and an important tool for attracting clients. While web design isn’t one of the core competencies of coaching,…

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A man in a business suit selects a glowing target icon with his finger, symbolizing goal setting.

DIVE IN Goals™: A Powerful Alternative to SMART Goal Setting

Unlike SMART goals, which emphasize structure and measurable success, DIVE IN Goals™ help clients align their goals with their values, motivation, and long-term identity. This framework is designed to increase…

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A man in a blue dress shirt holds a smartphone with a floating shopping cart icon above it.

How Digital Coaches Can Overcome Revenue Barriers and Boost Sales

As a digital coach or course creator, your goal is to transform lives through your knowledge and expertise. But despite having a compelling offer and a steady stream of potential…

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Hand placing a wood block labeled "code” on top of blocks labeled “of” and "ethics.”

What You Need to Know About the 2025 ICF Code of Ethics

An updated ICF Code of Ethics went into effect on April 1. If you’re new around here, the ICF Code of Ethics goes under review every three years. These reviews…

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Batman Vs. Superman: Coaching Senior Leadership Teams

Can sustainable business value truly be generated with brilliant individuals managing their own parts like mini kingdoms? One of the key barriers to strategic thought and action has remained common…

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