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7 Tantalizing Blog Topics Coaches Can Write About

Posted by Suzanne Muusers | May 14, 2014 | Comments (38)

You’re a coach who’s been told that you should be blogging. You’ve added a blog to your website, or maybe you’re considering adding one. But what are you going to write about? What can you say that would be of interest to prospective clients and visitors?

When I first started blogging for my coaching practice eight years ago, I was clutching at straws to come up with ideas for what I could write about. I knew that there were many professional coaches who were successfully blogging, yet I struggled with blog topics.

There are many benefits for coaches who blog. According to Hubspot, firms that blog have 55 percent more traffic to their websites, 97 percent more inbound links and 434 percent more indexed pages, compared to those that do not. Blogging can translate to new clients as long as you have a plan. This article will help you plan seven specific topics to write about on your coaching blog.

1. How to do something

Demonstrating for your prospective clients how they can do something can be very powerful. When you provide a step-by-step guide to accomplishing a desirable feat, you can stir up great Internet traffic. Some of my most powerful blog posts have been “how to” do something step-by-step.

Here are a few coaching how-to ideas:

  • How to create a self-care routine
  • How to be more efficient with time
  • How to create a balanced life
  • How to write a vision for your successful business
  • How to create a life plan
  • How to hire a coach

2. Answer typical coaching questions

Your clients and prospects have questions about achieving their goals. What are those questions? Can you write a blog post series out of those questions? Within your coaching area of expertise, answer the most frequently asked questions on your blog:

  • Is work-life balance achievable?
  • How does one work with difficult people?
  • Is it possible to be truly happy?
  • I received a job offer. How do I decide if the company is in-line with my values?
  • How do I plan for a financially successful business?
  • What’s the best way to increase one’s personal standards?
  • What limiting beliefs are holding you back in life?

3. Storytelling

Share information about you and your coaching journey. What is your point of view? What was your epiphany? Share with your audience:

  • What values help you to be a balanced person?
  • Share a case study (after receiving client approval and changing personal details).
  • How did you become a coach?
  • What lessons have you learned along the way?

4. Issues you are helping your clients with

What problems or issues have your clients run into lately? Without giving away client details, how can you turn the problem into a blog post to help other prospective clients find a solution?

  • How to effectively delegate so that you can focus on your business
  • What to do when you find out you’ve been passed over for a promotion
  • How to plan ahead so that you’re proactive rather than reactive

5. Create lists

What are your favorite things that you can share with your readers? Lists can be a great way to parlay your blog post into additional posts and then link them all together.

  • 9 life goals to build your best future
  • 5 things to do on your “staycation”
  • 7 reasons why I love being organized
  • My favorite life planning tools
  • 6 popular self-improvement websites
  • The best career tools for women

6. Reviews

When you review products or services, you help others navigate the decision making process and you offer your unique point of view.

  • Book reviews – top 3 books on personal development
  • Website reviews – career tools, leadership styles, brain tools
  • Lifestyle reviews – top 5 happiest cities

7. Interviews

This is my favorite way of coming up with ideas for my blog. Interviewing guests on topics related to your coaching area of expertise can be fun and rewarding. When you interview an expert, their expertise rubs off on you.

  • Professional organizers
  • Image consultants
  • Clients with challenges
  • Other coaches who don’t share your target client


The topics you can write about on your blog are limitless. Use your imagination and write something helpful. You don’t need to write a dissertation, you just need to provide value. Think about your target client. What do you know that they would love to learn? Start with what you know and build from there.

Suzanne Muusers

Suzanne Muusers is a business coach for financial advisors who is passionate about taglines and branding. She works with financial advisors and financial firm executives helping them develop deeper business goals by working on their business plans. Suzanne served on the board of the ICF Phoenix from 2008-2010 as Vice President of Marketing and Public Relations.

The views and opinions expressed in guest posts featured on this blog are those of the author and do not necessarily reflect the opinions and views of the International Coach Federation (ICF). The publication of a guest post on the ICF Blog does not equate to an ICF endorsement or guarantee of the products or services provided by the author.

Comments (38)

  1. Thank you for this article Suzanne. I am regularly contributing to different media here in Slovakia and sometimes it is hard to find another new and interesting topic. “7 reasons why I love being organized” ? perfect 🙂

    • Suzanne says:

      Zora, one great clue regarding what we can write about is the issues our clients face. If they are disorganized it’s a good bet that others are too!

  2. Subash says:

    Very Useful list, thanks for sharing.

  3. Dana says:

    This is a great list for left-brained and right-brained people alike. Sometimes we need a reminder or a spark to get the imagination going.

    Question: would you share a client story on your blog?

    • Suzanne says:

      Thanks for commenting Dana. Yes, I would share a client story as they can be quite interesting. Of course I would obtain the client’s consent before doing so. Another idea is to interview a client. What better way to demonstrate the effectiveness of coaching than to show a client’s experience in working with you.

  4. Abe Stone says:

    I love this. I’ve been doing some blogging along these lines. I guess it’s a combination of what your bring to the table and what people are looking for that really gets the traffic coming.

    I’ll be trying some of these right away.

  5. vee white says:

    I am having problems selecting a topic to write about for a 35 page research paper concerning business management.

  6. It’s wonderful that you are getting thoughts from this piece of writing as well as from our argument made here.

  7. I was happy to see the specific mentioning of “lists” here. People seem to overlook lists and write in all paragraphs instead. Blog posts with lists help people read faster and they’re really helpful in spreading out on social media….like, “Reason #7 for hiring a coach (fill in the blank)…Want 29 more?” and then a link to the blog post. You can make a blog post extend for months with a well-made list.

  8. Mutiat says:

    This is highly resourceful and quite comprehensive. I ‘ve started building my blog posts around questions I get asked by clients and others, which has really been fulfilling. Will pick up more ideas from your list to keep going. Thanks Suzanne.

  9. I every time used too read piece of writing in news papers but now as I am a user of
    net thus from nnow I am using net for content, thanks to web.

  10. I like it when people get together and share views.
    Great blog, stick wth it!

  11. Profitune says:

    Very Useful Information. Thank You For Sharing With Us. I Love This.

  12. Stacey says:

    It’s very straightforward to find outt any topic on wweb as compared to books,
    as I found this piece of writing at this site.

  13. Wonderful List.These are valuable article.

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  15. Melody says:

    Thank you for this informative article. I simply struggle to understand why and who actually reads all of these blogs, when there are so many ‘experts’ out there yet another ‘how to ‘ article.
    I have started by making a blogging list. That will help me get started on days I am not sure what to write about.

  16. Joyce F. Davenport says:

    Very informative Life coaching article. You really helps us beginners to think of something to write and i really thank you for that.

  17. Wonderful List.These are valuable article.! Thx a lot

  18. Cougarilla says:

    Nice list !
    Now I have to coach myself in order to apply your advices 🙂

  19. Nice answer back in return of this difficulty with firm argujments and explaining the whole thing about that.

  20. Aditi Singh says:

    Thanks for these tips on becoming an effective life coach! There is this write up about World’s number one executive coach named Dr. Marshall Goldsmith. The author is Moustafa Hamwi – the passion guy. Dr. Goldsmith shared some of his traits as a coach, such as straight forwarding. He criticized or he gives confidential feedback on his students which is really helpful because he is real to them. You should read more on this Passion Sundays newsletter! 🙂

  21. Chichi says:

    Wonderful List. Very Useful Information. Thank You For Sharing With Us. I Love This.

  22. Lara. J says:

    Hi Suzanne,

    Thanks for sharing this useful info! These topics are perfect for my blog: http://www.oklifecoaching.com

    Once again, thank you!! =)

  23. Shubhangi Rastogi says:

    Very useful list! I am new to coaching and was struggling with the topics to write.

    Thank you, once again

  24. Alpa Pandya says:

    It’s true, blogging can be very challenging.
    Thank you for your list. Quite inspiring!

  25. “Worry a little bit every day and in a lifetime you will lose a couple of years. If something is wrong, fix it if you can. But train yourself not to worry. Worry never fixes anything.”
    – Mary Hemingway

  26. Hi and thx for your tips.
    Believe me, I have many clients and I constantlly havec the impression to coach my clients …

  27. A Life Coach expert is a professional who helps you reach a goal or make a change in your life. Thanks for share this informative article with us.

  28. Alan Potts says:

    Very helpful list. Thanks for sharing.

  29. What a great braistorming of blog ideas. The top books made me think of top tv shows that can teach lessons learned in coaching. awesome!

  30. Very Useful Information. Thank You For Sharing With Us. I Like More no. 1 and no. 5.


  31. Magali Toussaint says:

    Thanks for sharing this article. This is highly resourceful and quite comprehensive. I appreciate your time and efforts that you give in this article. A Life Coach expert is a professional who helps you reach a goal or make a change in your life.

  32. Karen Itin says:

    Great tips.

    Thank you!

  33. such a Beautiful Article is very nice and helpful for me and others too, and it’s appreciated. Thank you for sharing such information.

  34. Ronald Soh says:

    Great Article!! I have shared this article with my fellow coaches

  35. Thanks for sharing, this article about 7 tantalizing blog topics coaches can write about is very helpful.

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