5 Coaching Website Mistakes that Turn Clients Off

1. You aren’t providing a call-to-action on each page on your site.

There are few things worse in website user experience than going on a website, getting excited about a product or service, and having no clue how to buy it or learn more about it. If the next step for the prospective client to take is not clear on every page of your website, you increase the odds of them giving up and moving on to another coach. Information alone is not enough. Prospective clients need both information and direction of what to do next.

2. You aren’t displaying the prices of your coaching services.

Hiding the prices of your coaching can send a message that you lack confidence in your pricing and fear that it will scare people off. By not listing your prices, the very thing that you are trying to hide, your expensive offerings, is still implied to prospective clients. Be transparent with your clients about exactly what they are getting into, so they will be better enabled to trust you from the very beginning. No matter what price your services are, your ideal clients who see your value will find a way to pay for them, not move on to someone else. Display your prices with boldness, knowing that you have the skills, experience and testimonials to back them up.

3. You aren’t telling your prospective clients the specific benefits of working with you.

You are going to help your clients become more successful. Wonderful, but what does that look like? In what specific ways can you help your clients? Is it through helping them prioritize and clarify goals? By holding them accountable for actions? It is important to tell your clients exactly what you can do to improve their lives or you will look like a snake oil salesman.

4. You have outdated blog posts on your website.

Outdated blog posts can make prospective clients question if you are even in business anymore or if you are taking your business seriously. If you are actively operating your business in 2016, there is no reason why your latest blog post was written in 2011. How can someone trust you to help them improve their life if you won’t even actively maintain your website? If you do opt to have a blog on your website, ensure that your latest blog post is never more than two months old. If you do not want to keep up with the blog maintenance, eliminate your blog on your website. It is better to have no blog at all on your main website than one that makes you look negligent and inconsistent.

5. Your website doesn’t feel personal.

Who are you? Your client is not getting coached by a company; they are getting coached by a human being. Does your website reflect that? Are there pictures of you, an “about me” page, a video with you speaking, or any of the like? Coaching is a highly personal service, and it is important to give prospective clients insight into who you are as a person so they can trust you enough to enter a coaching relationship.