4 Ways to Sell Coaching Services via Your Website
Your website is the portal to your coaching success. Have you ever wondered what happens when a prospective client visits your website? What do they want to learn? What kind of information do they seek?
When I first started my coaching business, my website was a disaster. Not only was it poorly built, but also the “brand” and image I portrayed did not do a good job of selling my services. As years went by, I learned how to better sell my services with my website.
Throughout the rest of this article, I’d like you to wear the shoes of your target clients and pretend that you are interested in hiring a coach. Walk a mile in your target client’s shoes. Really do an honest appraisal of how you are presenting yourself online. Review your coaching website and determine whether you need to revamp the message that you’re communicating.
To help with this appraisal, I’m going to share the four most important subjects you can cover on your website so that you can attract prospective clients and sell your coaching services more easily.
1. Do you have the expertise to help me?
What is the professional image you portray on your website? Do you work with just anyone or do you specialize in specific client types?
If I were a divorced woman looking for a life coach, what expertise do you have that would help me? If I were a business leader, what is it about your expertise that would make me want to hire you?
If I am looking for a coach, I want to know that you’ve fielded my issues in the past and that you know how to help me. I am less likely to want to work with you if your coaching doesn’t have a focus, so tell me on your website what expertise you have and what type of clients you work with.
Your Action Item: Revamp your website content to discuss the type of coaching clients you work with and the issues they face.
2. Does your website personality build rapport?
Examine your website’s personality. We all have an “aura” that is apparent when someone meets us for the first time in person. Our subconscious mind forms an opinion of every person we meet based on the qualities of their personality. Well, websites have personalities, too. If your headshot and website copy are too “stiff,” you may not be building rapport with your prospective coaching clients. Try conveying approachability and personality instead.
Next, examine your biography. Does it briefly explain your personal interests? Is your passion evident in the description of your work? If not, re-write your biography so that your personality comes out in the copy.
Your Action Item: Schedule a photography session and ask for a headshot that portrays you as an approachable and personable professional. Re-write your content and infuse it with personality.
3. What is involved in your coaching program?
Upon hiring you, many prospective clients won’t know exactly what they want to work on so give them some examples. What are the issues and skills clients learn working with you? On your website, list the business issues, leadership traits or career skills you help clients develop. This serves to remind visitors of talents they want to work on that they may not have considered.
Your Action Item: List your coaching program topics on your website.
4. How much is coaching going to cost me?
Coaching is one of the few professions where it takes detective work to find out what the coach charges.
It’s inconvenient to make website visitors email to find out if your services are in their budget.
If I am your prospective client and I have determined that you work with people like me and I like your website persona, I will then want to know about your coaching fees. Can I afford to hire you as my coach?
Your Action Item: List your fees explicitly on your website so that there is no doubt how much you charge.
Conclusion
It is important to use your website as an educational tool to show potential clients who you are. You have a personality—showcase it on your website. Talk about your expertise, build rapport with your authentic personality, discuss your coaching program and tell prospects what it’s going to cost them. Once I learned how to communicate these issues, my coaching practice took off like a rocket. That’s what I hope will happen for you.
Suzanne Muusers (USA)
Suzanne Muusers is a business coach for financial advisors who is passionate about taglines and branding. She works with financial advisors and financial firm executives helping them develop deeper business goals by working on their business plans. Suzanne served on the board of ICF Phoenix from 2008-2010 as vice president of marketing and public relations.
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First of all thanks for your article. This is really helpful.
In my opinion there is one subject more.
There should be experiences of people who got your coaching services in your website.
Positive or negative all experiences are important according to guests because it is natural.
Of course all comments of clients should accept without manipulated.
Should important business process stay ofrfline
previous this time window, you face disastdous penalties at your organization.
Thanks in support of sharing such a nice thought, piece of writing is
pleasant, thats why i have read it fully
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