ICF's Mission and Vision
Our world needs creative, long-term solutions to today’s biggest challenges. ICF envisions a future where everyone has the ability to inspire, transform, and thrive.. These core principles are reflected in our vision and mission.
Vision Statement: A world where coaching is integral to transforming societies.
Mission Statement: We advance coaching excellence, impact, and value worldwide.
Introducing the ICF Strategic Focus Areas
The ICF Strategic Plan is an ambitious, inspiring roadmap that shapes our future direction. Approved by the ICF Global Board in December 2022, the current plan guides the work of each ICF family organization and department functioning as part of a larger One ICF so that our entire ecosystem drives ICF, the coaching profession, and society forward.

Empowerment
- Propagate coaching as an integral enabler of human development, well-being, and advancement of society.
Member-Focused
- Expand our reach, accessibility, and leadership influence across the global coaching ecosystem.
- Champion inclusivity and equity across the coaching profession worldwide.
- Lead industry-wide improvements to professional standards, education, and consumer experience.
Organizational
- Ensure aligned transformation, organizational excellence, and sustainable growth across ICF.

About ICF
We’re a force for transformation. Inspiring current and future generations to become their best selves so that they can champion a thriving society.
We shape the coaching landscape. For 30 years, we have empowered coaches, set the gold standard in coaching practice, and served as the hub for all things coaching.
We lead through innovation, collaboration, and forward-thinking. Inside our 2023 annual report, Together We Thrive: A Year of Impact through Excellence, you can discover how we’re working to create a future where coaching leads the way to positive change.
Leadership
Our Global Board of Directors helps us set our mission, vision, and strategic plan, and ensure we carry it out. Their combined expertise guides our decision-making so that we evolve alongside our members and keep pace with societal changes. Their work contributes to maintaining ICF’s celebrated reputation as the leading professional coaching organization worldwide. Most importantly, the Board of Directors represents, serves, and advocates for you — our global community of more than 56,000 professional coaches.
