A Defining Leap Forward
for the ICF Brand
Our evolution began with a challenge worthy of our legacy: how do we amplify 30 years of gold-standard leadership while creating a brand ready for the next generation of coaching?
To find the answer, we went deep: listening to voices across continents, across industries, and across generations, including Gen Z. What we heard pushed us to think bigger, act bolder, and design a brand built for the world that’s emerging, not the one we’ve already mastered.
With our new brand positioning set in motion and our verbal identity launched in 2025, we now step into the next bold phase: reimagining how our brand looks, feels, and resonates. This is an evolution with intention, sharpening our distinctiveness, elevating our humanity, and ensuring our presence stands powerful and relevant in every corner of a rapidly changing global landscape.
This is more than a visual update. It’s a declaration of who we are becoming — rooted in legacy, built for the future, and designed to lead the next era of coaching.
A Visual System that Captures the Pulse of Coaching
- Color that energizes — vital, modern, and optimized for a digital-first world.
- Photography that lets real human connection take center stage.
- Typography that blends clarity with character, bridging generations with confidence.
- A graphic system built to move — versatile, expressive, unmistakably ICF.
A Refreshed Logo that Marks a Symbolic Shift
- Merged letterforms reflect co-creation, synergy, and support.
- The leaning “C” signals trust and forward momentum.
- Small caps bring warmth, approachability, and a grounded sense of humanity.
Inspire, Transform, and Thrive with Us!
